Many moons ago I wrote a blog post titled the Battle of the Foundations, which is still one of the most read posts on the blog. So today I am writing a similar post about not 2, not 3 but 6 different concealers! Yes, today I will compare the different attributes of Loreal True Match, Maybelline Fit Me, Maybelline Age Rewind, Wet n Wild Photo Focus, L.A. Girl Pro Conceal and Makeup Revolution Conceal & Define concealers. I already have detailed individual reviews of each of these concealers on my blog, but today I will be talking more about how these products fare in comparison to each other. This is gonna be a long one folks, so grab a cuppa before you read on!
Packaging – Most of these concealers come with doe foot wands, but the L.A. Girl Pro Concealer comes in a squeezy tube with a brush which I personally dislike while the Maybelline Age Rewind Concealer comes in a twist up packaging with a sponge that gets a little messy but I have made my peace with it.
Texture – The Maybelline Age Rewind is definitely the thinnest in consistency, which makes it perfect for crease-free application in the under eye region. The Wet n Wild Photo Focus and the Makeup Revolution Conceal & Define are the creamiest and thicker formulas but these too blend quite easily and don’t look cakey. The L.A. Girl Pro Concealer, Loreal True Match and Maybelline Fit Me have similar medium creamy consistencies and are some of the easiest formulas to blend and work with, especially if you are new to wearing makeup.
Coverage and Pigmentation – The Makeup Revolution Conceal and Define concealer has the fullest coverage among all the contenders. The Maybelline Age Rewind has the sheerest coverage but it too can be built up to a decent medium. The rest of the concealers have medium coverage that is buildable to a full coverage.
Shades – The L.A. Girl Pro Concealer comes in the largest range of shades as far as I know (24 shades on Nykaa), which is commendable. The Makeup Revolution Conceal and Define comes in 15 shades in India, Loreal True Match in 9 shades, Maybelline Fit Me and Age Rewind in 6 and 8 shades respectively, and the Wet n Wild Photo Focus Concealer is available in 6 shades in India. The L.A. Girl Pro Medium Beige (GC978), Loreal True Match Light/Medium (N4-5) and the Maybelline Fit Me Medium (25) are the closest to my actual complexion and work the best at covering blemishes and neutralizing the under eye area. The Maybelline Fit Me Sand Sable (20), Wet n Wild Photo Focus Light/Medium Beige (E841B) and the Maybelline Age Rewind Medium (130) work well as brightening concealers for the under eye for me. The Makeup Revolution Conceal & Define in the shade C9 is a little too pink and bright for me and probably C8 would be a better fit.
Price – Most of these concealers fall in the price bracket of INR 400-600, which is very reasonable for their quality. The Loreal True Match concealer is slightly expensive, and is priced at INR 999.
My Verdict – Even though all these concealers are great at something or the other, I personally prefer the shades and formula of the Loreal True Match Concealer and the Maybelline Fit Me Concealer for my skin type and complexion and reach for these two when I want to go for something that is easy to work with and provides failproof results.
So, this was my lowdown of all the concealers I have tried in the recent years, I hope that you found this comparison useful. If so, please let me know what products would you want me to compare next in the comments below!
P.S. All these concealers are available on Nykaa.com