I am late to the Maybelline Fit Me party because I have always been a Loreal girl, but now that I am here I might be converting slowly! I purchased the Maybelline Fit Me Concealer in the shade #20 Sand several months ago but unfortunately, the shade was too light for me, so I shoved it to the back of my makeup drawer. However, I have recently been using it for brightening up my under eye area and also under my foundation to cover some dark blemishes and I must say that I am really enjoying the product now.
The concealer comes in a thin tube with a doe foot applicator that allows precise application. The formula is creamy and quite blendable and provides medium to full coverage. The texture is light and the product does not crease even after 8 hours of wear.
The best thing about the product is that it is quite affordable for the quality. The concealer is priced at INR 500 for a 6.8 ml tube, which is almost half the price of my favorite Loreal True Match Concealer! Although I feel that the Loreal concealer is a little more blendable and buildable, but for daily wear, I will most probably switch to this one because it is almost as good yet so much cheaper.
The only con of this product is that the shade range is quite limited. There are only 3 shades in the range with Sand being the medium shade. I will be purchasing the dark shade to wear on top of my foundation because clearly, this one is too light for that. It would be great if Maybelline could introduce at least 2 more shades in this range but if you find a shade that works for you then this product is definitely a keeper.