Don’t we all want makeup products that are vegan, sustainable, and affordable? Admittedly, there has been a lack of such affordable vegan beauty products in India. Luckily, we now have Routines by Echt Beauti, a range of affordable makeup products made using vegan, sustainable, and skin-loving ingredients! Routines currently offers two lipsticks, a waterproof mascara, and a liquid liner, to fulfill your everyday beauty regimen.
Here is everything you need to know about Routines, pocket-friendly vegan beauty products from an Indian brand!
How Is Routines Different From Other Vegan Makeup Brands?
We all know that vegan makeup is eco-friendly and sustainable while being gentle and nourishing on the skin. Plus, it is free of unnecessary filler ingredients and harsh toxins. However, usually vegan makeup in India is quite expensive and may not fit everyone’s budget. Therefore, it might be difficult for many to build a completely vegan and sustainable makeup routine.
Routines is a makeup range created by Echt Beauti to bridge this gap between sustainability and affordability. Therefore, all the makeup products from this range are priced under INR 599, without compromising on the quality of the ingredients and performance of the vegan formulations. Plus, these products are ideal for daily use, and fuss-free enough to suit beginners and makeup enthusiasts alike.
So, if you want to switch to vegan beauty products but were worried about their high cost, Routines is the perfect solution for you.
My Review Of Routines Makeup
Routines by Echt Beauti currently offers 4 products – 2 lipstick shades, a waterproof mascara, and a liquid liner. Here are my thoughts on all of these vegan beauty products.
1. Routines Cream Matte Lipsticks
True to their name, the Routines Cream Matte Lipsticks have a creamy formula that glides smoothly on the lips and offers opaque pigmentation. These lipsticks settle to a satin matte finish, and despite not being transfer-proof, they fade slowly and evenly after meals, leaving behind enough tint on your lips. They also feels nourishing and moisturizing and aren’t drying like some matte lipsticks. Plus, the magnetic closure of the packaging along with the smooth formula gives them a luxe feel.
In terms of shades, the Routines Cream Matte Lipsticks come in 2 flattering shades at the moment – Party Pink (a hot pink shade with coral undertones on my skin tone) and Mauve Berry (a deep mauve shade that is my personal favourite). Both these shades will suit a variety of Indian skin tones.
2. Routines Defining Vegan Mascara
Routines Defining Vegan Mascara is a waterproof mascara that is non-clumpy, lengthening and thickening. It adds natural-looking volume and length to the lashes without making them look fake, spidery, or clumpy. Hence, it is ideal for everyday use. Plus, being waterproof, it can withstand sweat and heat, making it perfect if you wear makeup for long hours.
3. Routines Long-Lasting Vegan Liquid Eyeliner
Routines Long-Lasting Vegan Liquid Eyeliner is a jet black liner with a slightly glossy finish. It comes with a fine paintbrush style applicator which is ideal for precise application. The smooth formula of the liner and the thin applicator allow you to make precise wings or graphic liner designs with ease. Plus, it is fuss-free and easy to use, even for beginners. This formula is fairly water resistant and lasts all day long on my eyelids, again making it ideal for daily use or even special occasions.
Swatches Of All Routines Products By Echt Beauti
Check out this reel video for the swatches of Routines Lipsticks, Mascara, and Eyeliner
Is Routines Makeup Worth Your Money?
Yes, Routines offers high-quality vegan beauty products in India at very reasonable prices that will be affordable for many. After using the products for several weeks, I can say with certainty that the brand has not compromised on ingredient quality and has truly created high-quality vegan makeup that is budget-friendly. Kudos to Echt Beauti for filling this glaring gap in the Indian cosmetics market!
Hence, I will recommend you to try Routines if you have been on the hunt for budget-friendly vegan makeup with high performance.
Click here to shop for Routines vegan makeup! Use coupon code MRINALINI for extra 20% discount! (affiliate)
*Blog post in collaboration with the brand but all opinions are honest and my own*